About Projects Contact
Back to Projects
Online Supermarket 2015

Picnic

A Sustainable and Convenient Grocery Shopping Experience

100+ Cities Served
Electric Delivery Vehicles
Award-Winning Sustainability
Picnic App
01

Overview

Picnic Online Supermarket is a Netherlands-based grocery delivery app, providing a convenient way for customers to order groceries from their mobile devices and have them delivered to their doorstep.

Picnic simplifies grocery shopping with a user-friendly interface and competitive prices, while maintaining a strong commitment to environmental sustainability through their electric vehicle fleet.

02

The Challenge

The Netherlands' grocery delivery market is highly competitive, with established players dominating the space. Picnic faced several key challenges:

  • Competing with established grocery delivery services with strong market presence
  • Meeting customer expectations for fast and reliable delivery
  • Offering competitive prices while maintaining profitability
  • Providing a wide range of products to satisfy diverse customer needs
  • Building a sustainable delivery model that reduces environmental impact
03

Our Solution

Intuitive App Interface

Focused on providing a unique customer experience with an intuitive app interface that makes ordering groceries a breeze.

Electric Vehicles

Using electric vehicles for all deliveries, contributing to a sustainable alternative to traditional delivery methods.

Data Analytics

Employing data analytics to optimize product offerings and pricing strategies based on customer preferences.

Personalized Promotions

Using customer preference data to personalize recommendations and promotions, building a loyal customer base.

Picnic invested heavily in logistics operations for fast, reliable deliveries while maintaining their commitment to sustainability. The company uses electric vehicles for all deliveries, significantly reducing their carbon footprint compared to traditional delivery services.

04

The Results

100+ Cities Served
100% Electric Fleet
Multiple Sustainability Awards

Since its 2015 launch, Picnic has become one of the leading online grocery delivery services in the Netherlands, serving over 100 cities and continuously expanding product offerings.

The company's commitment to sustainability has earned awards for innovative logistics and environmentally friendly practices, setting a new standard in the grocery delivery industry.

05

Technologies Used

React Native Python Machine Learning PostgreSQL AWS Route Optimization IoT Data Analytics
06

Conclusion

Picnic's success lies in its customer-centric approach and focus on innovation.

The app disrupts the traditional grocery delivery market by providing a unique user experience and sustainable delivery methods. Its commitment to data analytics and personalized promotions helps build a loyal customer base. Picnic serves as a model for leveraging technology and sustainability to create a successful business in a competitive market.

Next Project

Flink